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What do you want to achieve or avoid? The answer to these questions are objectives. How will you go about achieving your desired results? The answer to this you can call strategy.  William E Rothschild

At an early age I learned about the 4 “w”s and “how”. Seems it has always been a part of my thought process. What, Where, When, Why, and How.

All goals, missions, vision, strategy statements and objectives wrap around “4W&H”. They are linked at the core of the thought and are intertwined at the execution. Micro and macro and unless there is cohesiveness, until you understand how it all comes together as one, you cannot communicate to your team what the end purpose is. As a result, your team won’t be “rowing in the same direction”.

The most basic disconnect can catch the best of teams off guard. Watch for the signs and work to help your team keep “rowing in the same direction”.

Are various parts of your team struggling to work together? Make sure their targets and metrics are not at cross purposes. When team members are set up with conflicting goals, instead of rowing in one direction, you may end up rowing in circles or worse, dead in the water.

Is your team hitting their metrics, yet losing the overall game? Your micro assessment is not adding up to your macro needs. Time to realign the layers.

Does it seem like your goal conversations are disconnected from the daily work being done? Time to realign the focus and priorities.

Let the actions speak as loud as the words. Remember the old saying, “Your actions are speaking so loud, I can’t hear what you’re saying.”

Be intentional