Communication comes in many forms: Verbal, Pictorial, Written, Body Language. All of which are critical when seeking to “get your message across”. How many meetings or presentations have you sat through where the speaker doesn’t connect with the audience and sadly, the well-intentioned message doesn’t make the leap from speaker to where you sat? How do you avoid this from happening to your next presentation?
In a word, “Integration”. When it’s your turn to stand in front of an audience and deliver a message, remember to “Integrate” these forms to create a cohesive moment between you and your audience. If in doubt of what this looks like – go watch some TED talks for inspiration.
I recently sat through a significant number of back to back presentations – from multiple presenters on multiple topics; summations, action plans, goal forecasting, and everything in-between. There was a range of what I would call, delivery success. Delivery success, to my way of thinking, is when your message connects with the audience in the way you intended. The audience walks out of the room owning your message. Think of it this way. You’re the UPS driver. The package is the message. The homeowner is your audience. When you ring the doorbell, the homeowner signs for the delivery. The homeowner now has the package and uses it. They own it. Transaction complete. Successful transfer.
Public speaking ranks up there in the top 10 fears for many people. Most of us would rather deliver one on one messages than to have to stand in the front of the room. As business leaders, a key deliverable of your job is to give presentations that, like the UPS driver, delivers the message safe and sound. And how you choose to integrate the Verbal, Pictorial, Written, and Body Language can make the difference in your ability to bring business success.
Over the next few weeks, I will be sharing some key components in ensuring delivery success in a presentation.
1. Know what message you want to deliver.
2. Don’t assume everyone knows what you know.
3. Use your limited time well.
4. Incorporate pictures that are worth a thousand words, not a thousand questions.
5. Manage your audience’s interpretation to ensure your message is heard.