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Have you ever been a part of a new product launch?

Get ready, get set, go!

Have you ever been a part of a new product launch? Regardless the industry, a manufacturing new product launch is never straight forward. It seems like it should be but it rarely is.

For one, the timeline tends to be less than planned. Because Manufacturing is last in the pipeline – Design, Engineering, Tooling, and Facilities all seem to “borrow” some piece of Manufacturing’s clock. And new things don’t always perform as the math model promised. On the floor solutions have to be found to address the things that fall short.

Having been involved in multiple launches throughout my career and watching others from the sidelines – I believe all launches have one thing in common; To be successful, the entire integrated team has to be flexible and be able to think on their feet. Teams that have done those two things well seem to have been more successful than teams that could not.

Launches tend to produce what I call, “moments of intense personal fellowship”. See if you can relate to feeling any of these during your last launch:

Busyness     Hectic     Resorted Priorities     Overcome By Events     Frustration     Defeat     Seemingly Hopeless
Tempers     Miscommunication     Walls or Turf Wars     Mistrust     Anger

However, success is dependent on the ability of a diverse group (Design, Engineering, Tooling, Facilities, Manufacturing) coming together for a short time to function in ways we don’t normally have to during normal production.

A strong launch team will drive past the normal in order to find the answers, expose the issues, to create new solution sets and work past exhaustion to reach the finish line. By focusing on the end-game, a strong launch team can change those negative words into…

Busy (Sorry, we’ll still be busy)     Controlled Chaos     Managed Priorities     Adrenalin Rush     Sense of Accomplishment
Hopeful     Tempered Tempers     Reconciliation     Team-cementing     Understanding/trust     SUCCESS

In the end – teams can accomplish anything by working together.

I think the Musketeers said it best, “All for One and One for All.”

Be intentional