Over the past few weeks we have mentioned the importance of visuals as we have explored different perspectives of preparing for a presentation. This week I want to focus solely on the visual element of your presentation.
Historically, presentations were solely and completely oratory – there were no visuals. Oh I suppose you could argue that Grog the caveman may have used a cave wall, a fire-blackened stick as his pointer and the camp fire as his projector but what were his handouts? Sometimes I feel like I’ve been around meetings as long as poor Grog. Once upon a time, projector slides were used. It was a tedious process that required extreme advanced planning and a whole AV support department if the carousel got out of order or hung up.
Then “PowerPoint” came along…. It was a game-changer. PowerPoint leveled the field and gave anyone the ability to either use great visuals or bad visuals. Throwing images on a slide does not constitute a presentation. You have to think through what image supports which thought. Here are ten basic rules….
- Slides with only words should have no more than 7 bullets per slide with no more than 7 words per bullet.
- Text size on slide is proportional to size of the delivery screen. Don’t use a 12 point font size EVER. Choosing a font size to make “all the words fit” breaks rule #1. Test your presentation. Visit the room. See where your presentation will be. Is the room dark? Will there be a light source in the room?
- While you have lots of options with font types, colors, bolds, italics, shadows…these should be used for emphasizing a point. Wrongly placed, such creativity distracts from your message.
- Charts and graphs’ axis must be clearly labeled. There must be a legend. No exception.
- Clip art can help drive home a point visually – or it can be distracting and irrelevant. Every slide doesn’t need clip art. Use it wisely.
- Slide order matters. Slides should augment your message outline and guide to the conclusion. If, when you practice, you find the flow seems disjointed try rearranging a slide or two.
- Number your slides. It helps the audience track for both note-taking and asking questions.
- Give credit where credit is due. Follow copyright rules.
- Your slides should be similar – Title size, Paragraph size, Font type, Background color, Font color, Logo usage, Use your company’s presentation theme if you have one. Consistency will allow your audience to focus more on your message.
- Use consistent slide transitions. It will help create a flow/continuity to your presentation and overall message.
Remember, think through what you are going to use visually. If the visual will raise a 1,000 questions, it may be telling you not to use it.
Tree Solo by jay holobach
Have you ever had a conversation where something you said caused the “I have no idea what you are talking about” look? In a one-on-one conversation immediate feedback allows you adjust on the fly. Unfortunately, as a presenter, the audience-to-presenter feedback loop is a lot less immediate.
How do you avoid assuming everyone knows what you’re presenting? True, some of the audience may know some of the story but not all of it. You’re the presenter. You own the story line. You know its plot. Your job is to package the message in a way for the audience to comprehend the plot the same as you do.
Here are some “plot” guidelines for you to think through before your next presentation…
1. You are the Tour Guide (a.k.a. The Storyteller)
Have you ever been on a tour where the guide told a story so well you felt as if you were there when it happened? That’s someone who’s taken a bunch of facts and woven them together into a cohesive message. A story. A message that resonates.
Think of your presentation in a similar light. Remember last week’s blog? We said to identify the “big idea” and up to three main points to support it. Once you have that, your next move is to figure out how you want the audience to connect the dots. Do you want to lead with the main idea and then build support – or – start by building with the supports and finish with the main idea? Whichever way you decide, don’t leave it up to the audience to connect the dots – they may end up with a different “big idea”.
2. Do not assume polite listening is comprehension.
You cannot assume your audience will understand what to do with the “big idea”. If part of your message is to sell an “action”, you must be very clear on what that “action” is and its importance to the audience. Do not assume everyone will arrive at the same “go do”.
3. Leverage visuals to clarify your message.
Every slide, every picture created must be done with the audience in mind. Remember, they are seeing it for the first time. You’ve lived with it for a week. They are trying to digest the image and listen to you talk. The average person comprehends nearly 200 words per minute. Throw in a visual (or two?) and you’ve created cognitive overload. (LESS IS MORE when creating slides/visuals.)
How many presentations have you seen where the visuals weren’t clearly marked, acronyms flew around the screen, and the message was lost? Going the extra mile to ensure your visuals are self-explanatory will help deliver your message. Let me repeat myself: Less is more.
4. The audience doesn’t need every detail to get your “big idea”
My husband’s art teacher once told him to paint a tree doesn’t mean painting every leaf and branch in painstaking detail. A simple shape and color shift will tell the tree’s story. Similarly, when creating your presentation, filter out the less important “stuff” and organize the path of critical thinking. The old adage “keep it simple” is applicable here. Your job is to simply express the thought journey that arrives at your message. No more, no less.